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Few are the real cases that show so clearly the excellence in the management of the Administration, the Strategic Thought, the Competitive Advantage, the Leadership and the Human Factor.

We are very lucky, those who are dedicated to the Consulting Business, to have evidence of the success story of Francisco Ortiz Collado and Zoetis.

A Global leader like José Francisco Ortiz, goes beyond being a manager, because he knows that:

 “Administration is the tool, Management is talent and leadership virtue ”

He knows that his most important work goes beyond technical skills, such as human skills, which imply the ability to work well with people both individually and in groups.

He also knows that conceptual skills such as thinking and conceptualizing abstract and complex situations are fundamental to the success of his management.

Jose Francisco is, without a doubt, a citizen of the world and a global strategist who has been able to implement strategies in markets as different as Mexico, China and Brazil.

He knows that to be successful he must know how to adapt to external circumstances that generate both threats and opportunities and, above all, be a great connoisseur of the human factor and organizations. He is aware that new competitors suddenly appear anywhere in the world and most importantly, he knows how to deal with cultural, economic and political differences.

To be successful, today's managers know that cultural and political differences have acquired renewed importance after September 11.

They know that in today's world, globalization poses greater problems for them and the organizations they represent, because they have to deal with uncertainties, fears and anxieties.

Managers who do not closely monitor changes in the global environment or who do not take into account the peculiarities of where they are when they plan, organize, direct and control will have only limited global success.

In an interview conducted by a prestigious Brazilian magazine (“Feed & Food” Magazine, Julio 2018, Joao Paulo Monteiro), when José Francisco was Sr Vice President & General Manager - Brazil & South Latin America Region, he let us see part of his strategic thinking. (Recently "Paco" was promoted as Senior Vice President U.S.A Cattle at Zoetis Inc.)

What characteristics does leadership have?

One of the responsibilities of a business leader is to create growth opportunities for the development of people.

How should a multinational company be?

Agile, innovative and attentive to the needs of the market. Facing leadership as a result of a job well executed.

Zoetiz Brasil Led by Francisco Ortiz Collado and a group of experienced directors achieved extraordinary results, so they are worthy example of what a Global Directorate is.

What is the Competitive Advantage of Zoetis?

Zoetis is a multinational that has been increasingly conquering the animal health market in Brazil and South America.

"We are diverse, however, we have specialized teams for each segment"

"This is how we accomplish our MISSION: Our products, services and people are the most valued by customers"

"For this, the approach is extremely important. We are the largest company focused exclusively on animal health and we believe that this is essential to satisfy our customers."

What is the Vision?

A WIDE VIEW OF ANIMAL HEALTH. Leading the regions of Asia and Latin America, and particularly complex markets such as India and China, Francisco Ortiz credited for the Brazilian challenge.

"I had no doubts in accepting when the opportunity arose, because I always believed, and I believe, in the potential of Brazil."

Jose Francisoc was working, together with the collaborators and clients, in the development of a holistic vision of animal health, a concept preached and disseminated by the company worldwide.


At the end of the interview, Jose Francisco added: "Zoetis continues to look to the future and with very solid plans to collaborate with the productivity of its customers and animal health and welfare that have always been and will be the focus of the company".

Background Levels of Leadership

No matter we’re talking about a business man, a football trainer or a teacher; the thing they have in common is that they are leaders. But at what level of leadership are they, how do they treat their employees, what do they think about results, deadlines and so on?

Every leader operates at his own level.

According to John C. Maxwell (he is a well-known American author of mainly leadership books), he describes 5 leadership levels that eventually lead to a phase of maturity.

The Leaders of today, in addition, must exercise four fundamental roles for every organization:

a) Link with external groups, relationship creator and capacity to inspire others.

b) Solve problems, turn them into opportunities and make decisions.

c) Conflict management and resolution

d) Trainer

I have no doubt that Jose Francisco Ortiz, has achieved to transcend several of the stages mentioned by Maxwell as well as the other attributes that we have mentioned, that is why he was recently promoted from the position of Senior Vice President & General Manager - Brazil & South Latin America Region to the position of Senior Vice President USA Cattle.

Congratulations Jose Francisco!

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