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ea BUSINESS CONSULTING: THE FIFTH WAVE OF CHANGE  "We are a Consultancy Organization, Specialized in Business Development and Decision Making, applying tools that help to Create Value to our Customers, stimulating income growth"

THE NEW ROLE OF THE FINANCIAL LEADER

 THE CFO AND ITS IMPORTANCE IN THIS NEW ECONOMY
  • Today is a time of change and we face a demanding reality where the strongest survives.

  • Globalization has accelerated in recent years & one of his effects is the great economic redistribution.

  • In the next decade, for the first time in two hundred years, emerging countries will contribute more to economic growth than developed countries.

  • This growth will not only create a wave of new middle-class consumers, but it will also catalyze deep innovations in product design, marketing infrastructure and value chains ”(Global forces, McKinsey, 2010).

  • Companies must have people trained to handle them in difficult times. 

  • Markets move faster than some years ago.

  • The global economic collapse of some years ago and the promise of a new crisis makes a figure more important: the Chief Financial Officer. 

TRENDS
  • Fifteen countries in the world were identified that will generate the majority of new multinational companies during the next 15 years

  • Among Latin American countries, Argentina, Brazil, Chile and Mexico are mentioned.

  • The acceleration of globalization in recent years is not only due to an increase in world trade, but also to a significant increase in foreign direct investment (FDI).

  • Factors, such as the reduction in trade tariffs and the information and communications technology (ICT) revolution, facilitate these aspects of globalization.

Today's CFO must have a global vision of the business and is responsible and catalyst for the new financial actions that will be carried out.
The current responsibilities of the CFO include the following:

  1. Clear and effective communication

  2. Leadership

  3. Long term relationship building

  4. Motivation and inspiration to others

  5. Vision of the global environment

  6. Use of technology

  7. Identification and creation of talents

  8. Risk control

  9. External counseling

  10. Assurance of business profitability

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